Loading...Summary is a section of Paywall Analytics that allows you to see multiple metrics in a single place.
Here you can see the summary section at the top of the page with the following metrics:
- Installs - number of extension installs (available after paywall script v2).
- Openings - number of unique paywall views per day. Each user counts once per day, regardless of how many times they open the paywall. Numbers may vary from paywall.open() calls due to trial actions and country targeting.
- Users - number of users logged into the paywall. Users typically need to log in before making a purchase, except for tokenized paywalls where the login window authorizes users for API provider requests.
- Purchases - number of unique purchases for this paywall, excluding subscription renewals.
- Login CTR - Openings / Users * 100%
- Purchase CTR - Users / Purchases * 100%
- Total Revenue - includes all new purchases and renewals.
- MRR - Monthly Recurring Revenue: sum of all active subscription amounts. Yearly subscriptions are divided by 12.
- Active subscribers - number of users who have active subscriptions.
Below is a chart showing how these metrics change over time.