Loading...Summary is a section of Paywall Analytics that allows you to see multiple metrics in a single place.
Here you can see the summary section at the top of the page with the following metrics:
- Inits - number of paywall install script calls. This typically represents daily users if the install script loads for all users as specified in the installation instructions.
- Openings - number of unique paywall opens. If one user opens the paywall multiple times, it counts as 1. This may differ from paywall.open() calls due to trial actions or country targeting settings.
- Users - number of users logged into the paywall. Users typically need to log in before making a purchase, except for tokenized paywalls where the login window authorizes users for API provider requests.
- Purchases - number of unique purchases for this paywall, excluding subscription renewals.
- Login CTR - Openings / Users * 100%
- Purchase CTR - Users / Purchases * 100%
- Total Revenue - includes all new purchases and renewals.
- MRR - Monthly Recurring Revenue: sum of all active subscription amounts. Yearly subscriptions are divided by 12.
Below is a chart showing how these metrics change over time.